Give Me Five Radical Marketing Ideas

1. 1

   Language and tone

   Shared

   Keeps the answer clear, positive and understandable. It prevents the AI from hiding simple ideas behind jargon or presenting useful criticism as a fault-finding exercise.

   language-and-tone.partial

   1

   Write in clear, unambiguous, plain English.

   2

   Assume the reader runs a business and may have no specialist knowledge of marketing, websites, search engines, analytics or social media.

   3

   Do not use jargon when an ordinary word or short phrase will do.

   4

   If a technical or specialist term is genuinely necessary, use the term, explain it immediately in plain English, explain why it matters here, and provide a reliable reference confirming the meaning.

   5

   Keep the framing positive, balanced and constructive.

   6

   Where something is working, say so before describing the issue or risk that remains.

   7

   Do not soften a serious issue so much that it becomes unclear.

   8

   The aim is to eliminate ambiguity and create clarity.

2. 2

   Source hierarchy

   Shared

   Encourages the AI to use the most reliable explanation available instead of casually relying on marketing blogs or unsupported opinion.

   source-hierarchy.partial

   1

   Prefer references in this order:

   2

   1. Official provider or platform documentation where the subject relates to a specific service or product.

   3

   2. A recognised neutral reference such as Wikipedia for general concepts.

   4

   3. Another authoritative source only when the first two are not suitable.

3. 3

   Understand the business first

   Stops the AI generating clever but irrelevant ideas before it understands what is actually being marketed.

   grounding.partial

   1

   Summarise [BUSINESS NAME], what it offers, its likely customer and the objective of [OBJECTIVE], using the information provided and reliable public context where appropriate.

   2

   State any important uncertainty before generating ideas.

4. 4

   What would the obvious ideas be?

   Names the predictable answers so the prompt can deliberately move beyond them.

   ordinary-baseline.partial

   1

   Briefly identify the most obvious conventional marketing approaches for a [TYPE OF BUSINESS] in this situation.

   2

   Do not count those conventional approaches among the five radical ideas unless transformed into something materially different.

5. 5

   What does 'radical' mean here?

   Defines radical as meaningfully different and attention-worthy, not reckless or expensive.

   radical-definition.partial

   1

   Treat radical as surprising, distinctive or structurally different from normal local marketing.

   2

   Do not confuse radical with offensive, deceptive, unsafe, legally risky or needlessly expensive.

   3

   Stay within [BUDGET] and respect these constraints: [CONSTRAINTS].

6. 6

   Five genuinely different ideas

   Forces range: five concepts, not five cosmetic versions of the same tactic.

   five-ideas.partial

   1

   Generate five materially different marketing ideas for [WHAT WE ARE MARKETING].

   2

   Vary the mechanism: for example experience, partnership, productisation, physical-world action, local participation, content format, customer involvement or unusual distribution.

   3

   Do not force those categories if a better variety exists.

7. 7

   Explain each idea simply

   Makes each concept understandable enough for the owner to judge without marketing jargon.

   idea-explanation.partial

   1

   For each idea explain what it is, what the customer would experience, and what makes it different.

8. 8

   Why might it work?

   Makes the reasoning visible instead of presenting creativity as magic.

   why-work.partial

   1

   For each idea explain the behavioural, local, practical or commercial reasoning that could make it useful.

   2

   Clearly distinguish reasoning from evidence.

9. 9

   What is the smallest useful test?

   Turns a big creative idea into something that can be tried cheaply before committing significant money or time.

   smallest-test.partial

   1

   For each idea propose the smallest credible experiment that would test whether people respond.

   2

   Prefer reversible, low-commitment tests.

10. 10

    How would we know if it worked?

    Introduces simple measurement without turning the idea into an analytics project.

    measure.partial

    1

    Give one or two simple observable measures for each test.

    2

    Prefer measures linked to [OBJECTIVE] over vanity metrics.

11. 11

    What could go wrong?

    Adds constructive scepticism so unusual ideas are tested, not merely admired.

    risks.partial

    1

    For each idea identify the most important practical, reputational, cost or execution risk.

    2

    Explain how the test could reduce that risk.

12. 12

    Recommendation discipline

    Shared

    Prevents the AI from defaulting to rebuilds, subscriptions or fashionable tools when a smaller change would solve the problem.

    recommendation-discipline.partial

    1

    Prefer simple, realistic improvements over large projects.

    2

    Fix or improve what already exists before recommending replacement.

    3

    Do not recommend a paid product, subscription, redesign, rebuild or new platform simply because one exists.

    4

    Keep recommendations proportionate to the business and the evidence found.

    5

    Do not create an exhaustive improvement list when a smaller set of meaningful actions will do.

13. 13

    Can any ideas work together?

    Looks for a coherent campaign only after the individual ideas have been assessed.

    combine-or-extend.partial

    1

    If two or more ideas naturally reinforce each other, show how they could form a simple campaign.

    2

    Do not force a combination.

14. 14

    Action prioritisation

    Shared

    Turns a long analysis into a small number of useful next steps. You should finish knowing what to do first, not merely knowing what is wrong.

    action-prioritisation.partial

    1

    Finish with the three actions most worth considering first.

    2

    For each action include what to do, why it comes before the other findings, the first practical step, and the best supporting reference.

    3

    Prefer small, realistic improvements where they can produce a meaningful result.

15. 15

    Something useful I learned

    Shared

    Adds the quiet educational layer. Instead of delivering a lecture, the prompt explains one useful marketing, customer-experience or technology concept that arose naturally from the work.

    teaching-note.partial

    1

    Briefly explain one marketing, customer-experience or technology concept that arose naturally from this review.

    2

    Explain what it means, why it matters to this particular business, and provide one reliable place to learn more.

    3

    Keep this short and practical.

    4

    Do not turn the report into a lesson.

16. 16

    Limits of this particular prompt

    The boundaries that apply to this prompt specifically, on top of the general research limits.

    scope-notes.partial

    1

    Do not generate deceptive, spammy or manipulative marketing tactics.

    2

    Do not recommend expensive execution merely to make an idea feel ambitious.

    3

    Do not assume an idea is good because it is unusual; expose weaknesses and test cheaply.

SharedSections marked shared are the same in every prompt in the library. The rules on tone, evidence, recommendations and limits are deliberately identical wherever you meet them, so you only have to learn them once — and so no prompt can quietly hold itself to a lower standard than the others.